We bring together child psychologists, early childhood educators, occupational therapists, and behavior analysts—and turn their expertise into toys your kid will actually play with.

Two children holding colorful toys against a yellow background

What comes with each kit

  • 3-4 expert backed, toy-like-tools designed to build a specific skill
  • A mini parent guide explaining how to use each tool and why they matter
  • Playful tips and activity ideas delivered by email
Find your Kit

Just launched: The Big Feelings Kit!

See what's inside
Limited bundle deal

Connection Kit + Big Feelings Kit

Build emotional connection and help little ones understand their big feelings. Get both kits together and save $20.

$110.00 $130.00 Save $20.00

$20 discount is applied at checkout when both products are in the cart.

Customer Reviews

Overall rating: 5 / 5 from 42 reviews.

The Big Feelings Kit has been helpful for my kiddos as they transition back to school! I love that this kit provides different strategies to support emotional regulation.

Big Feelings Kit

Every mom’s best friend! It has helped me and my kids to regulate our emotions, talk about them openly as a family, and embrace all of them. We do the regulation dice every morning before school and it has been a game changer. Reduced meltdowns and overstimulation in the mornings. The calmy cake is also genius! Gifting this to every mom I know!

Big Feelings Kit

Customer photo review of Ready, Set, School Kit

My granddaughter started her Montessori toddler program this year, and she has absolutely loved her PlayFeels from day one! She was immediately drawn to them, and they quickly became one of her favorite activities. Even now, they’re still a go-to whenever she wants to play and explore. I love that they’re fun while also encouraging hands-on learning, creativity, and independent play. It’s wonderful to see a toy that keeps her engaged and excited over time. Highly recommend PlayFeels for little ones!

Ready, Set, School Kit

The breathing cake is a favorite in our house! ❤️❤️❤️

Big Feelings Kit

I gifted this to my two daughters for their little girls, and they loved it. Great quality!

Big Feelings Kit

Customer photo review of Big Feelings Kit

Made our little calming shelf with products I love but these are definitely the ones we use the most. They're just so practical, and my kids are always open to using them.

Big Feelings Kit

I’ve tried a few brands, and most just help kids name their feelings. I love that this kit gives them options for what to do when those big feelings come up. :)

Big Feelings Kit

⁩ As a mom of four, I don’t always have the patience or energy to handle every big feeling the way I want to. This kit has honestly helped me yell less and have something to grab when I don’t know what else to do. It makes things easier for all of us

Big Feelings Kit

As a first-time mom, I love that everything feels intentional but still fun and simple. We use the dice and feelings board almost every day. You are The Best!

Big Feelings Kit

⁩I love that my son has actually asked for the Feels Board in the middle of a big feeling. I still can’t believe how much easier it makes it for him to talk about what he’s feeling. Thanks!

Big Feelings Kit

Great product to role-play what will happen at school, but even better to watch my kids share what actually happened through pretend play! Love the quality and ideas of how to play with it!

Ready, Set, School Kit

This has been such a helpful way to talk about big feelings without making it feel like a lecture. 🙌🏼

Big Feelings Kit

I have all three of their kits, and this one is my favorite. But I truly love how practical, thoughtfully designed, and high-quality they all are.

Big Feelings Kit

I gifted this to my niece and I am truly impressed with how she was learned to navigate her big feelings. The Feels Board works like magic and she even tells me to "smell the cake, blow the candle" when she see's me having a hard time. Such a perfect gift for the upcoming holiday season!

Big Feelings Kit

Customer photo review of Big Feelings Kit

I absolutely loved this product! Everything has been so thoughtfully designed, from the packaging and materials to the quality and even the scent. But beyond that, it’s such an underrated tool that I think more parents need to know about. Emotional regulation should be a priority for us as parents, but sometimes we simply don’t know how to help our kids navigate their emotions. This product makes what can often feel like a confusing and frustrating process into something simple, engaging, and fun for children. My 9-year-old daughter uses it, and even my 2-year-old loves it! I honestly couldn’t recommend it more. I absolutely love it!!!

Big Feelings Kit

This has helped so much in managing my 3 year olds' emotions, especially the book and Calmy. It has even become a family thing now when anyone gets stressed or mad to "blow the candle". Every part of the kit is so well done and thought out! A great addition to any family with a toddler!!

Big Feelings Kit

We have a 3 and 5 year old and they both really enjoy this. It’s simple, keeps them engaged, and has actually been helpful in getting them to talk about their feelings in a way they understand. They just think they’re playing, which is probably the best part. Really well done.

Big Feelings Kit

My daughter loves it! Especially the Values Bingo! Such a fun and simple way to teach her about kindness and responsibility.

Connection Kit

"Playfeels has exceeded my expectations! The Connection Ritual Cards fit seamlessly into my son's morning and bedtime routines, creating such peaceful moments for his nervous system to relax. Plus, the Family Values Bingo makes teaching abstract concepts like honesty and kindness engaging and easy for him to practice in real life—it’s even become a fantastic conversation starter at the dinner table while eating. Beautifully designed and deeply practical—10/10!"

Connection Kit

It was great to help support our Wellness and Belonging Counselor with transitions for both students and parents at home and in the classroom. It was also helpful for teachers to use in the classroom with students.

Ready, Set, School Kit

As a mom of four, I've tried a lot of tools, this one actually gets used. The values bingo made kindness and responsibility click for my kids in a way lectures never did, and the blossom tree keeps them wanting to repeat the good stuff. Simple, effective, highly recommend!!!!!

Connection Kit

Such a thoughtful concept. I really appreciate how the Connection Kit helps create an intentional opportunity for connection through play. Sometimes little ones don’t yet have the words to say, “I need you,” or “Can we spend some time together?” Having a tangible invitation to slow down and connect can make those moments feel a little more accessible for our kiddos and for us parents too!

Connection Kit

Customer photo review of Big Feelings Kit

We love the Calmy Cake! It has literally become the little friend we take everywhere to help us calm down and take deep breaths.

Big Feelings Kit

I have 3 neuro divergent children, and dysregulation and lots of big emotions are an all day thing for us. This kit is wonderful! We have been working with the kids on emotions and feeling + regulation through movement for a while now. All of the kids love the feelings board and Calmy Cake - two of my kids actually have brought their siblings over to the board to help them calm down and used the board and Calmy cake together, without my help!! Amazing :D I have also used the dice a few times and the kids thought it was so fun to see what they got! The book is wonderful as well. Thanks for putting together such a wonderful kit to help kids understand their feelings and start to regulate on their own.

Big Feelings Kit

I love that we’re learning about emotions through play. When something challenging comes up, my daughter isn’t starting from scratch—she already has the words and tools because we’ve practiced together beforehand. Preparing her ahead of time has been one of the most powerful things we’ve done for her.

Big Feelings Kit

NEURODIVERGENT MOMS THIS IS YOUR CALL! The whole kit is amazing, but as a mom of an autistic daughter, I’m obsessed with the dice. She has benefited so much from understanding her sensory needs through playtime so this has been a total game changer.

Big Feelings Kit

Customer photo review of Big Feelings Kit

Teaching kids how to regulate and navigate their emotions has never been so easy and fun!

Big Feelings Kit

Hands down and 1000% life changing! The Connection & Cooperation box has genuinely changed mine and biggest’s relationships. No more threats, bribing or bargaining!the kit just makes it THAT easy to put in place because everything it’s rooted in WORKS! The quality and purpose behind each piece of this kit is so intentional…and I am SO thankful for that, because that’s why this kit truly does what it says!! The former teacher that was obsessed with positive behavior interventions and support is so relieved to not have to use so much brain power and I let PlayFeels help me do the hard work!! 💕

Connection Kit

I love this kit! I use it in our OT sessions to help facilitate communication between parents and their children. The tools are durable and so well made! The children love playing with them. They show so much growth and progress in their emotional awareness and regulation! As an OT, I love the perfect balance of play and education these tools offer!

Connection Kit

As a mental health practitioner, this has been incredibly helpful to share with parents. The design is beautiful and thoughtfully executed, and I truly appreciate that it’s grounded in solid science. Highly recommend!

Our Starter Kit: Connection & Cooperation

My two daughters and I truly love the Playfeels play kit! The book about choices is so approachable and relatable for the kids, and we actually use it all the time when talking through everyday decisions. One of our favorite parts is Values Bingo—the girls get so excited when they recognize those values in real life and can’t wait to call it out. We highly recommend Playfeels and are already excited for the next kit!

Our Starter Kit: Connection & Cooperation

I keep referring to this values game all day, and my kids do too. The best part? It feels like a game, not like I’m lecturing them.

Our Starter Kit: Connection & Cooperation

Customer photo review of Our Starter Kit: Connection & Cooperation

We are in love with our Playfeels kit! Each toy has a purpose that has been extensively researched and proven to work and it really shows. I would love to share an anecdote about how Playfeel’s tools help us in our day to day life at home. On a Sunday, before playing the Playfeels Bingo, my daughter didn’t want to practice riding her bike at all. After we played the Bingo and read the book together, she actually said she wanted to try riding her bike and she did great! We celebrated by adding another fruit to the tree. Watching her build confidence through play was really special!

Our Starter Kit: Connection & Cooperation

I loved the quality and content of this first playkit. You can really tell there’s so much love, intention, and research behind every product. I can’t wait to see and use the next ones.

Our Starter Kit: Connection & Cooperation

Excellent design and quality! So excited to try it with my kids.

Connection Kit

great quality! my 4 years old daughter love it!!

Connection Kit

As an early investor in Playfeels, I’m so excited for families to finally have these play kits in their homes. I’m a mom of two boys and love how the kit offers fun ways to teach them about values, prompts to connect with them, and games to help them feel proud of themselves. With the kit, You’re able to naturally open up sweet talks about things like kindness and honesty. My favorite might be the Blossom Tree which helps families celebrate good actions together and turn everyday moments into real connection.

Our Starter Kit: Connection & Cooperation